28 Mar 4 Different Post Types For A Successful Facebook Content Strategy
Running out of content to post? These four Facebook content strategies should help you plan this month’s copy masterplan!
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Inspirational Quotes
Inspirational quotes are among the most popular types of content on the internet. It’s easy, it’s free, and requires little to no time to put up. All you have to do is pick a relevant quote, use some nice typography on it, and you’re all set.
The Good: It’s relatable and very shareable. If your focus is on inbound marketing, having a couple of these make you more human. It’s an easy way to freshen up your feed without putting too much effort on it. It’s a great way to engage your audience whenever there are occasions and special events since you can pick suitable quotes from influential people.
The Bad: It doesn’t do much. If your page is big, you’ll probably get thousands of likes here and there, but it certainly won’t help you go viral. Also, saturating your feed with too much of these can make you look unoriginal and lazy.
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Polls and Questions
What better way to engage with your audience other than actually talking to them? If you need data to improve a product or a service, polls are often a great way to get customer feedback. The best thing about polls is that you can be as creative as you want, which will earn you more responses than a long and bland survey. A poll is also a post in itself, and having a few of these around will show that your brand takes customer experience very seriously.
The Good: There are many ways to engage your customers through polls. Wendy’s went for the short and sweet approach, and made it easy for their customers to answer it with just one click. Customizable sections help make the post stand out, making it interesting content on its own.
The Bad: Polls are displayed to the public, so the results you may get may not always be flattering. If the negative responses outweigh the good, you run the risk of having bad online reputation, which might scare away potential customers.
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Viral Videos
Uploading videos is one of the easiest ways to get Facebook stardom. With so many people using their phones to access Facebook, this bite-sized approach to information and entertainment allows people on-the-go to engage with your content. It’s best if you offer something interesting or informational to ensure that people will be more than happy to share it with their friends and family.
The Good: Facebook videos typically earn more likes than any other post. With more and more people preferring to watch than read, videos are a great way to deliver the same information, using a more engaging approach through sound and visuals.
The Bad: The production isn’t always cheap. As compared to other Facebook posts, videos take time and money to create. If you don’t have the audience to make sure it takes off, you might have to spend a little extra on ads to help it gain more traction.
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Promotional Posts
Sharing events and promos is easier now more than ever. But if you want the make the most out of it, presenting these without sounding too salesy is the best way to go. Make your content human, not commercial. Every post is an avenue for storytelling, and you can attach videos, photos, and other things to make your words stand out.
The Good: Find a good angle that will make your audience want to click like and share. If you have a good story, people are likelier to participate in your events and share them with friends and family.
The Bad: It’s not easy to come up with an angle for your event or promo. Sometimes it is just what it is, and injecting a narrative to it can come off pretentious. To make sure you don’t put off your audience, make appropriate references and gestures.
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